Friday, January 15, 2021 – CADCA along with its Geographic Health Equity Alliance is proud to present this installment of its Research Into Action webinar series on Friday, January 15, 2021 at 1 pm EST featuring Dr. Matthew Rossheim discussing his recent article, “Aerosol, vapor, or chemicals? College student perceptions of harm from electronic cigarettes and support for a tobacco-free campus policy”, which was published in Journal of American College Health in 2020. Dr. Rossheim discussed the article’s findings regarding perception of harm of secondhand exposure to e-cigarette emissions and support for tobacco-free campus policies among college students. The article found that use of “chemicals” or “aerosol” instead of “vapor” to describe secondhand e-cigarette emissions in health communications was associated with increased odds of perceiving secondhand exposure to e-cigarettes as harmful. The article also found that greater perceived harm of secondhand exposure to e-cigarettes was associated with increased odds of support for tobacco-free campus policy. Dr. Rossheim discussed how coalitions can frame their health communication campaigns to influence public opinion on risk perception and policy options.
Additional Resources:
- Designing and Implementing an Effective Tobacco Counter-Marketing Campaign: The CDC provides this useful resource for coalitions interested in public health communications with examples of what has worked and step-by-step instructions.
- Electronic Smoking Devices and Secondhand Aerosol: Check out this American Nonsmokers’ Rights Foundation publication about secondhand aerosol from e-cigarettes.
- This document contains references for some academic articles that may be of interest.
About Research Into Action:
CADCA’s Evaluation and Research team invites you to join our bi-monthly webinar series Conversations: Putting Research into Action—the bridge between scholarly research and day-to-day coalition efforts. Throughout the year, we moderate live conversations with substance misuse prevention experts and participating coalition members. This is your opportunity to learn about the latest research and its implications for coalition work and ask pertinent questions of experts in their fields.
Please contact evaluation@cadca.org with any questions regarding this webinar series.
About GHEA:
The Geographic Health Equity Alliance (GHEA), a CADCA initiative, is a CDC funded National Network dedicated to reducing geographic health disparities related to tobacco and cancer. We define geographic health disparities as the differences in health behaviors and health outcomes related to where people live, work, and play. Our network supports the implementation of effective public health practices in places that need them the most. We work closely with state tobacco and cancer programs and their partners to provide training and support on how to reduce health disparities and improve the health of communities across our nation.
