This publication provides an overview of qualitative data – how it can be used as a valid and reliable data collection process, how a coalition can engage in several qualitative data collection methodologies, and how to utilize qualitative data in all phases of the coalition problem-solving process as informed by the Strategic Prevention Framework (SPF) process. Additionally, this publication discusses how coalitions should update their qualitative data to continually inform problem analysis, strategy selection and implementation as well as replicate qualitative data collection to measure success.

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