Wednesday, January 8, 2020 – CADCA proudly presents this installment of its Research Into Action webinar series on Wednesday, Jan. 8, 2020 at 1 pm EST featuring Dr. Alisa Padon discussing her recent articles, Alcohol brand use of youth-appealing advertising and consumption by youth and adults”, published in Journal of Public Health Research in 2018, and “A Randomized Trial of the Effect of Youth Appealing E-Cigarette Advertising on the Susceptibility to Use E-Cigarettes Among Youth”, published in Nicotine & Tobacco Research in 2017. Dr. Padon discussed her and her colleagues’ articles’ findings regarding the effects of youth-appealing advertising on youth use alcohol and e-cigarettes. One article found that alcohol brands that use more youth appealing elements in their advertisements are positively associated with youth consumption of that brand and not associated with adult consumption. The other article found that youth exposed to e-cigarette advertising with high or low youth appeal were more susceptible to try e-cigarettes or other tobacco products compared to youth not exposed to e-cigarette advertising. Dr. Padon discussed the implications her findings have for coalition work and how coalitions can work to change policies in their communities regarding alcohol and e-cigarette advertising.
Ressources additionnelles
Stanford University Research into the Impact of Tobacco Advertising (SRITA): Visit SRITA’s website to view examples of tobacco advertising (both traditional products and e-products) https://tobacco.stanford.edu/tobacco_main/index.php
Center on Alcohol Marketing and Youth (CAMY): More research on alcohol marketing and examples of advertisements can be found on CAMY’s website https://www.camy.org/
Frameworks Institute: The Frameworks Institute has published several reports on messaging to youth around substance use.
Getting It Right From the Start: This cannabis regulation project has information about regulating cannabis advertising (among other things), that can be found here https://www.gettingitrightfromthestart.org/
À propos de la recherche en action :
L'équipe d'évaluation et de recherche de CADCA vous invite à vous joindre à notre série de webinaires bimensuels Conversations : Mettre la recherche en action - le pont entre la recherche universitaire et les efforts quotidiens de la coalition. Tout au long de l'année, nous animons des conversations en direct avec des experts en prévention de l'abus de substances et des membres participants de la coalition. C'est l'occasion pour vous d'en savoir plus sur les dernières recherches et leurs implications pour le travail de la coalition et de poser des questions pertinentes à des experts dans leurs domaines. Accédez à la liste de lecture complète de Research Into Action.
S'il vous plaît contactez evaluation@cadca.org pour toute question concernant cette série de webinaires.
