CADCA has identified eight priority areas of emphasis for training session content. Training content has been designed to offer new concepts that are relevant to emerging, established and veteran coalition leaders. 90 minute sessions are scheduled to take place on Monday and half-day to two-day sessions are scheduled to take place Tuesday through Thursday in the following thematic tracks (excluding NYLI where the youth and their mentors are required to stay in that program for its entirety):
Calculating Your Impact - The coalition movement has achieved success in applying prevention research though translation, adaption and fieldwork. Training Sessions in this track will feature coalitions and practitioners who have demonstrative evidence of population-level impact and communities' stories where they have measured success. This track also will focus on using data findings to justify strategy implementation; developing and utilizing outcome data; using the research behind coalition effectiveness to extract lessons learned; and proven approaches for replication of strategies in other communities. These efforts lead to important lessons learned and proven approaches to replicate in other communities.
The Science of Leadership - There is a science to leadership! Quality leadership is an essential element for longevity, viability and sustainability of community coalitions and their efforts. The coalitions movement needs leaders representing many walks of life and for many critical responsibilities over vast periods of time if it is to stay in business long enough to make a difference. Leadership development, performance appraisals and succession planning are natural occurrences in top shelf corporations, business enterprises and outstanding non-profit organizations. In these hands-on-training sessions, coalition leaders will learn the nuts and bolts of creating leadership, important coalition practices, and action planning.
Coalitions Re-engineered - Healthy and sustainable community organizations have learned how to manage the business, not just the program, of their strategic goals. Sustainable coalitions are those that have enough human, social and financial resources to maximize their impact over time. This track will help re-engineer coalitions for success, build strength, formulate strategic return on investments, and plan for institutionalization of their best practices into the community's vision and mission.
Gear Up, Go Viral! – Applying the science of communications is an important component of engineering healthy communities. Effective messaging, media presence and a reputable public image can magnify your coalition's prevention expertise. Training sessions will feature principles of message development; messaging campaigns to support strategies; image development and branding; partnership development with media sector; public affairs and media relations; dynamic social media presence; and metrics and measures of media and communication strategies.
Linked In! - Place-based strategies allow coalitions to get linked in and mobilize specific populations with initiatives that are relevant and actionable given the geography and culture of the community. When a sense of shared space and connectedness exists, significant and lasting community change should occur in ways that celebrate the populations' distinct cultural and ethnic aspects. This track will feature courses that address both the prospects and challenges of strengthening coalitions in communities with rapidly changing ethnic demographics, American Indian settings, Asian and Pacific Islanders, urban and and inner-city core neighborhoods, rural and frontier areas, college campuses, as well as those addressing the needs of the LGBTQ community.
Engineering Policy Change - Coalitions have power because of their large network of drug prevention champions who stand up and speak out. Training sessions will feature engaging policy makers; creating and implementing education and advocacy messages; using media to advance policy and systems change; involving the general public to advance our education and advocacy agenda; and community mobilization tactics.
Leveraging Systems for Transformation - There’s no need to reinvent the wheel! Coalitions are capable of coordinating sophisticated cross-system collaborations and leveraging resources to bring about community-level change. Courses will feature implementing multi-disciplinary comprehensive community initiatives and addressing nexus issues that impact public health and safety. Creating synergies via cross-sector planning and implementation will be covered.
What’s Trending? - Some of the most alarming trends in substance abuse are proving to be more than just a passing phase. Training sessions will feature the latest data available on the impact and implications of “medical” and commercialized marijuana. This track also will include snapshots of the changing landscapes of drug and alcohol prevalence across the nation. Best practices in tackling drugs on the rise and their associated consequences will also be shared.