This session will equip participants with the skills and knowledge necessary to prepare and conduct focus groups. It will cover foundational information about the intricacies of selecting participants, crafting questions, and managing logistics. Attendees will learn how to leverage focus groups to gather quality sources of information. This session features content presented at the 2024 Mid-Year Training Institute in Chicago.
Objectives:
- Comprehend core principles of quality qualitative data gathering methods and determine the effective application.
- Develop good questions to optimize responses and foster more effective interactions.
- Incorporate structure and planning to conduct constructive focus groups.
