Marketing Associate
Title: Marketing Associate
Department: Communications, Marketing, and Events
Reports to: Director of Marketing
Employment Status: Full-time, exempt
Location: 500 Montgomery Street, Suite 400, Alexandria, VA 22314
Normal duty hours: 8:30 am-5:30 pm*, Monday through Friday
*Additional hours as required
About CADCA
Join a dynamic organization whose mission is to strengthen the capacity of community coalitions to create and maintain safe, healthy, and drug-free communities globally. This is accomplished by providing technical assistance and training, public policy advocacy, media strategies and marketing programs, training, and special events.
We provide excellent medical, dental, and vision plans, generous time off, including holidays, and opportunities for growth and advancement. We offer a diverse workplace where we recognize each employee’s contribution to the organization’s overall success. That success is rooted in our commitment to developing our people by giving them the tools and resources to grow in their roles and prepare them for opportunities within the organization.
Overall Objective: The Marketing Associate will help to create the tactical execution for all multi-channel web-related marketing activities of the organization. This includes front-end website maintenance, analytics, testing, digital advertising, graphic design, and email marketing. This position requires working with multiple teams within an organization on critical web-related assignments.
Specific Duties
- Collaborates with senior management on all aspects of digital marketing
- Website implementation, enhancements, and maintenance
- Recommending and implementing digital improvements
- Partners with other team members to ensure accurate content is on web site at all times
- Execute various search engine optimization activities, including improving page content, keyword relevancy, structure, tagging
- Help in the execution of marketing activities
- Ability to develop creative content for a wide range of digital media
- Design, test & deliver bulk email messaging to the subscriber base
- Implement drip marketing strategies to support and drive lead generation
- Administer lead generation templates for email marketing and landing pages
- Publish and manage web content as required
- Perform other duties as assigned
Required Skills
- Excellent written and verbal communication skills
- Ability to establish quick rapport with staff and members
- Ability to multi-task, troubleshoot issues, and initiate projects to improve processes
- Team player, comfortable working in a collaborative environment
- Working knowledge of Microsoft Office and database systems
- Working knowledge of InDesign project management, a plus
- Knowledge of CMS platforms and experience with CRM systems
- At least two years experience in marketing and communications, public health background a plus
- Bachelor's degree required
Normal duty hours: 8:30 am-5:30 pm*, Monday through Friday
*Additional hours as required