Branding Guidelines

CADCA Logos & Identity

The logo is the official identifying mark of the CADCA brand and is the equivalent to an individual’s unique signature. The primary logo features a two-color horizontal configuration (shown to the right). The logo may be used with or without a tagline.

While the primary use of the logo should be in full color, there are instances where the logo may appear in reverse (or knocked out of) on a solid background color. The usage is appropriate when the CADCA logo needs to be used in single color applications, on collateral that may not complement CADCA’s branded colors, or if the background doesn’t provide sufficient contrast for the logo to retain visibility.

PRIMARY IDENTITY

PRIMARY IDENTITY WITH STACKED TAGLINE

PRIMARY IDENTITY WITH HORIZONTAL TAGLINE

Logo use with initiatives

CADCA initiatives suchs as the Geographic Health Equity Alliance (GHEA) must always be identifed with the CADCA logo as seen below, in both horizontal and stacked formats.

Corporate Color System