June 12, 2003
 
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Drug-Free Kids

 CADCA Highlights

  This Week in CADCA E-News

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OJJDP Coalition Mentoring Grants Due June 18
NIAAA Program Seeks Applications for Adolescent Alcohol Treatment
Treatment Needs Expected to Triple for Baby Boomers
Study Shows Movie Smoking Influences Youth
ONDCP Receives Top PR Award for Anti-Drug Campaign
Partnership for a Drug Free America Launches Meth/Ecstasy Campaign in St. Louis
ONDCP Partners with 4Kids Entertainment to Prevent Youth Drug Use

1. OJJDP COALITION MENTORING GRANTS DUE JUNE 18
Coalition Mentoring Grants: Grants of $75,000 will be awarded to community anti-drug coalitions under a new mentoring program designed to spur additional work in drug prevention. Funding will support mentoring to other coalitions or development of anti-drug coalitions. Eligibility is reserved for coalitions that will be awarded an initial or continuing Drug-Free Communities Support Program grant. Application deadline is June 18, 2003. For more information, visit http://ojjdp.ncjrs.org/grants/DFCSP_Coalition_Mentoring.pdf.

2. NIAAA PROGRAM SEEKS APPLICATIONS FOR ADOLESCENT ALCOHOL TREATMENT
Adolescent Alcohol Treatment: The National Institute on Alcohol Abuse and Alcoholism (NIAAA) program seeks applications for behavioral and pharmacological treatment for youth with alcohol use disorders. Among other activities, funding may support pilot studies of novel interventions or new combinations of existing interventions, clinical trials or natural history studies on the long-term course of adolescent alcohol use disorders and associated problem behaviors. Applications are invited on an ongoing basis. For more information, visit http://grants1.nih.gov/grants/guide/pa-files/PA-03-088.html

3. TREATMENT NEEDS EXPECTED TO TRIPLE FOR BABY BOOMERS
According to a recent analysis of National Household Survey on Drug Abuse data, the number of people age 50 or older requiring substance abuse treatment is expected to increase from 1.7 million in 2000 to 4.4 million in 2020. Those born between 1946 and 1964 are more likely than previous generations to be heavy alcohol and drug users, making them more likely to need substance abuse treatment as they age.

These data support the notion that aging baby boomers in the U.S. will place increasing demands on the substance abuse treatment system in the next two decades. This will require a shift in focus among treatment planners to address the special needs of an older population of substance abusers.

For more information about this study visit, www.cesar.umd.edu.

4. STUDY SHOWS MOVIE SMOKING INFLUENCES YOUTH
A new study suggests that youth watching actors smoke can increase their risk of smoking. The researchers state that 52 percent of those who started smoking were primarily influenced by on-screen smoking.

Researchers from Dartmouth Medical School studied 2,600 children ages 10 to 14, all nonsmokers when the study started in 1999. Each was rated by their exposure to smoking in movies. A follow-up survey found that even when controlling for other factors, youth who were highly exposed to smoking in movies were three times more likely to start smoking themselves, compared to those students whose exposure to on-screen smoking was rated as low.

The study appeared in the June 7 issue of the journal The Lancet. To view the study's findings visit: www.thelancet.com/journal/vol361/iss9373/full/llan.361.9373.early_online_publication.26035.1.

5. ONDCP RECEIVES TOP PR AWARD FOR ANTI-DRUG CAMPAIGN
The Office of National Drug Control Policy's National Youth Anti-Drug Media Campaign marijuana initiative received the Silver Anvil Award from the Public Relations Society of America. ONDCP was honored for outstanding achievement in strategic public relations planning and implementation of a government public service campaign.

ONDCP's effort, developed from a solid scientific base and supported by television, radio, online and print advertising, obtained media outreach, educational materials, Internet Web sites and partnerships with corporate and non-profit organizations.

A pre- and post-test evaluation of print and television news coverage found that media coverage addressing the harms of youth marijuana use increased significantly as a result of the Campaign. For more information on the campaign visit, www.whitehousedrugpolicy.gov/news/press03/060903.html.

6. PARTNERSHIP FOR A DRUG FREE AMERICA LAUNCHES METH/ECSTASY CAMPAIGN IN ST. LOUIS
Partnership for a Drug Free America (PDFA), the Missouri Chapter of the American Academy of Pediatrics (AAP) and the Consumer Healthcare Products Association(r) (CHPA) launched a new campaign dedicated to increasing the public's awareness about the dangers of ecstasy and methamphetamine.

The campaign consists of an intensive advertising and public relations effort targeting parents and teens. CADCA member and PDFA local affiliate, Jefferson City-based ACT Missouri, and the St. Louis Division of the Drug Enforcement Administration are supporting the effort. The Partnership is providing the local hard-hitting ads for television, radio, print and Internet, as well as research to measure the campaign's impact. The campaign is slated to run in St. Louis for at least two years and will be launched in another city shortly.

For more information on the campaign, visit the Partnership's Web site at www.drugfreeamerica.org or ACT Missouri's Web site at www.moact.org.

7. ONDCP PARTNERS WITH 4KIDS ENTERTAINMENT TO PREVENT YOUTH DRUG USE
A new initiative between YU-GI-OH! from 4Kids Entertainment and the White House Office of National Drug Control Policy will use collectible stickers and materials to discourage youth from using drugs. The YU-GI-OH! animated characters will serve as drug-prevention spokespeople.

The "Honor: My Anti-Drug" initiative launches July 1 with the release of four exclusive YU-GI-OH! stickers featuring the animated cast and their "Anti-Drugs."

The YU-GI-OH! anti-drug sticker collection will be distributed by Blockbuster Entertainment in all 4,500 of its stores during the month of July. Additionally, ONDCP's Media Campaign and the Drug Enforcement Administration (DEA) will distribute collectibles to a number of leading national organizations, including the Boys & Girls Clubs of America.

The show's characters will also make featured appearances online via ONDCP's youth Web site, www.freevibe.com, while the show' s official Web site, www.yugioh.com, will showcase anti-drug information for kids.


Community Anti-Drug Coalitions of America and CADCA are registered trademarks. Use by permission of CADCA only.