Description:
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National survey data show
that meth use is trending down nationally. However, meth usage
rates vary widely by State and with a mean age of first use of
22, anti-drug coalitions face unique challenges in combating meth
use where local programs may have traditionally focused on teens
or parents of teens. This seminar is designed to share successful
strategies and tactics to assist coalitions in targeting this
young adult population.
After a brief overview of ONDCP’s Anti-Meth Campaign’s
launch in 2007 and some of the key lessons learned, this presentation
will focus on what local coalitions can do to extend the reach
of the anti-meth message within their own communities, such as
refuting common myths about meth, and promoting access to treatment.
Attendees will see the tools and free resources available for
designing local anti-meth campaigns. Examples of successful earned
media events and local activities will also be highlighted. Copies
of customizable PSA materials such as ONDCP’s “Open
Letter” print ads, radio ads and the “Life After Meth”
exhibit will be available.
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