Day/Time:

Wednesday, February 13, 2008
4:00 p.m. – 5:00 p.m.

Presenter:

Vickie Muir and Darren Lubbers, PhD, Birmingham Bloomfield Community Coalition

Description:

Everybody is NOT doing it, yet that is the perception of a lot of teens. Learn how to implement and integrate normative use messages to change behavior as a prevention strategy. Participants will learn how one coalition has begun to see a shift in perception at four public high schools by using the social norms approach. Practical tools will be given for data collection, development of normative use messages, media testing with students and how to involve different sectors of the community in a social norms campaign so that consistent messages are given to teens.

Learning Objectives:

• Understand the basics of the social norms approach to prevention
• Understand how to gather data about student perceptions of their peers use of alcohol, tobacco and other drugs, and how to integrate normative use messages into your prevention work
• Learn how to test and market normative use messages
• Understand the importance of involving all sectors of the community into a social norms campaign