CADCA - Community Anti-Drug Coalitions of America




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As community coalitions go about making their communities safer, healthier and drug-free, it is essential that they make use of every available tool. One tool available to community coalitions, and arguably the most powerful tool, is media exposure. Just consider the power of the media and the incredible influence it has over many aspects of our lives. Whether we realize it or not, the media exposes us to a myriad of messages and suggestions: Where should we eat? What should we look like? Should we support or oppose a certain policy or piece of legislation?

For community coalitions, access to such influence is too important to pass up. That’s why coalitions must develop and implement a strategy for putting the power of the media to work for their cause. The media like a training workshop, a satellite broadcast or a community event represents an important tool that coalitions can use to generate crucial support in the community for their mission and vision.

Your coalition should put the power of media to work for your coalition under the following circumstances when there is a:

relevant and interesting issue in substance abuse and related violence
very compelling message based on the nature of the problem in your community and the fascinating human interest stories of the people who have mobilized to make a difference
commitment to do whatever it takes to make your mission a success

As a benefit of being a paid CADCA member, your success stories could be featured in our CADCA in the News section. Please send Natalia Martinez-Duncan (nmartinez@cadca.org) examples of your coalition being highlighted in the news.

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